If you’re in the healthcare industry, social media is likely not your top marketing channel. But that doesn’t mean that people aren’t discussing you on social media. If there’s one response to social media that won’t contribute to the growth this year, it’s ignoring it. Yet, many healthcare organizations still don’t have a clear comprehensive social media strategy.
Social Media: How often should you post?
Hubspot published benchmarks for social media posting. Read more here.
Beyond making sure you have a presence on social networks and posting content, you’re best advised to use search functionality on social networks to identify appropriate content to share and, in turn, start to become a thought leader in your industry. Determine the topics in your specialty you’re most interested in and chances are you already have an opinion on them. Identify the community that shares your interest and possibly your views on new therapies and controversial issues on your list. Then, head on over to Facebook or Twitter on a day you have nothing scheduled (as if such a thing existed) and search for keywords you know are related to your business. You never know what you’ll find.
Social media is all about building audience, which takes discipline and more time than you may be able to afford. Top social media communities behave differently. What works on Facebook may not translate effectively to Twitter. That’s where Carestruck can help. We begin by developing a social media content strategy specific to your practice objectives. Social media can be a powerful tool for cultivating word of mouth and patient referrals that ultimately generate organic growth. Pew Research Center reports that word of mouth is still the greatest influence in patients’ selection of healthcare providers. Engaging your patient population on social media is one of the most effective ways of expanding your community exposure and attracting a wider audience to experience your expertise.