The future of the Pharmaceutical and Healthcare industry in the country and worldwide lies in going digital and adopting social. The same found consensus in the recently concluded digital marketing conference – DigiSights 2013, India’s first digital marketing conference in Pharma and Healthcare by MediaMedic, a communications firm in the healthcare communications.

The company that operates from Mumbai was founded in 2005 by Priti Mohile and Dinesh Chindarkar. Both the co-founders who have a rich experience of multiple years in the healthcare and communications industry realized the need for innovative communications in the pharma and healthcare sector too, eventually leading to the formation of MediaMedic. The objective was to offer integrated communication services including branding, medical communications, health PR and newer digital mediums, which would bring in freshness and innovation within healthcare communication.

Listening to both the experienced co-founders at the DigiSights 2013 event (first half and second half) it was imperative for me to get in touch with them to understand more about how digital is enriching the pharma industry and the  support from MediaMedic on the same.

See on lighthouseinsights.in