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3 ways to get docs to use hospital social media

Hospitals review Social Media to discover how patients feel about their hospital experience

Can tools and insights from the world of social media improve the experience of patients in a hospital or doctor’s office? That’s the hope of the University of Pennsylvania Health System and Yorn, a Philadelphia start-up’s plans for changing how companies relate to customers.


After a three-month pilot project, Penn was convinced.


On Wednesday, it announced a multiyear contract to bring Yorn – which stands for « your opinion, right now » – to the Hospital of the University of Pennsylvania and to its other hospitals and outpatient facilities.

See on articles.philly.com