Can tools and insights from the world of social media improve the experience of patients in a hospital or doctor’s office? That’s the hope of the University of Pennsylvania Health System and Yorn, a Philadelphia start-up’s plans for changing how companies relate to customers.

After a three-month pilot project, Penn was convinced.

On Wednesday, it announced a multiyear contract to bring Yorn – which stands for « your opinion, right now » – to the Hospital of the University of Pennsylvania and to its other hospitals and outpatient facilities.

See on articles.philly.com