In opening its new, flagship hospital in the state capital last month, MaineGeneral Medical Center took a bit of a gamble promoting the a $312 million Alfond Center for Health on Facebook.


« Healthcare tends to lag a little bit in terms of social media, » Nicole McSweeney, director of marketing and communications for MaineGeneral, said. « It really lagged here in Maine. »


MaineGeneral counted down the final 100 days before the Nov. 9 opening of the Alfond Center via Facebook and through a temporary website, ournewhospital.org. Posts included photo galleries, history of MaineGeneral and event listings.

Twitter, however, was not really a consideration given local trends, said McSweeney. « Twitter in Central Maine is not that widely used, » she said.

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