It’s no secret that today’s healthcare patients are increasingly using digital tools as part of their overall health maintenance. A January 2013 Pew Research Study showed that 1 in 3 Americans used the internet to figure out a medical issue, and 41% of those surveyed acknowledged social media influenced their health care decisions. To put this plainly, people have added social sites to their health care toolbox, which creates a big impact for the healthcare industry. Like my post on the regulatory issues affecting the banking industry’s presence on social and digital, the healthcare industry has unique concerns when it comes to marketing on social. However, risks and challenges should not outweigh the unique opportunity that social presents for the industry.

Read more: http://www.sayitsocial.com/2014/02/hipaa-healthcare-social-media/

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