Biopharmaceutical Industry Consolidation Diminishes Future Drug Discovery
15/06/2014Les laboratoires pharmaceutiques face à la transformation digitale [Etude Les Echos / Meditailing]
15/06/2014Healthcare Marketers Trend Report 2014
See on Scoop.it – 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
Aside from the surprising 22% allocated to « digital, » these executives claim that only 8% of their budgets go to print, radio, and TV ads and only 27% is devoted to sales.
See on pharmamkting.blogspot.in
