State of Social Marketing Survey [Infographic]
17/10/2012[Presentation] The Future Of ‘Smobile’ — Social Networking And Mobile
17/10/2012Global Multichannel Consumer Behaviour (Research/Purchase …
Wonderful insightful article on data-driven approach to multi-channel communication. In Pharma we have a long way to go, but much of this article can be applied with a bit of thought and persistence.
« Does your digital strategy match the consumer research to purchase journey? Who is the multichannel consumer? Is Search influential? Let data drive budgets! »
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