GE Healthcare has launched a new global awareness campaign that uses ‘gamification’ and social media to promote cancer prevention through healthier lifestyles.

At the heart of the Get Fit campaign is a six-week competition that will see users of Twitter, Facebook and Chinese micro-blogging site Sina Weibo collect points by tracking their progress against specific health challenges or by posting comments about healthier lifestyles.

John Dineen, president and CEO of GE Healthcare, said: “Prevention and active participation in our own better health are the first steps in improving health outcomes.

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