Every month at Google Campus in London, dozens of software developers, clinicians, behavioural scientists and investors get together to discuss new strategies to influence health behaviours. The collective aim of these networking events is to develop digital ‘games with purpose’ that can improve health by integrating software design and game mechanics with public health theory and behavioural insights. Gamification is a purposely-broad umbrella term used to encompass the process of using ‘gaming’ elements to motivate and engage people in non-game contexts.1 Enhanced opportunities now exist to deliver behaviour change interventions through game platforms on new smartphone devices.

Source: jrs.sagepub.com