Shared Decision Making to Improve Care and Reduce Costs — NEJM
23/03/2014Home | Health Literacy Innovations
24/03/2014From Screen to Script #hcsmeu #pharma #hcsmeufr #hcsmeues
Lionel Reichardt / le Pharmageek‘s insight:
The internet can make you feel better–it can also help you get better. Every day doctors turn to their computers, tablets and mobile devices, looking to search and YouTube to help inform decisions, and 67% of them share the findings with their patients. This creates a unique opportunity for marketers to connect and engage with both doctor and patient in meaningful and relevant ways.
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