Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with outbound surveys and risk assessments given to patients regarding their care. No matter how you slice it, it seems that the conversation of “patient engagement” is more about the tool than the technique.

It is with a humble approach to listening, learning from, and understanding how and when patients need information, resources, and care–and then delivering the right message and support along the way which fosters better patient engagement.

The Irony of Patient Engagement

It’s almost ironic that we use the words “patient engagement” to increase the interaction “they” have with their respective healthcare providers and plans. Patients are engaged. They are engaged with their families, they are engaged with their work-life balance, and they are engaged with their care. However, for a number of years, many health institutions and insurance plans did not interact with their patients and members unless it was initiated by the patient or care provider, such as “Dr. Mom.”

Read more: http://loyalty360.org/loyalty-today/article/engaging-patients-vs.-patient-engagement

See on loyalty360.org