ENGAGE: Keep health apps simple, outcomes-focused

ENGAGE: Keep health apps simple, outcomes-focused

Health apps developers take note: “Patients are people. They’re only patients part of the time,” advised Neal Sofian, vice president of engagement and innovation at Vivacity, a wellness subsidiary of Premera Blue Cross in Washington state.

More than a few developers focus too much on customer retention rather than app efficacy, according to Sofian. If the health app is to address a one-time concern rather than a chronic disease, retention is far less important than building something that people use when they really need it, he said.“I don’t think people give a damn about their health unless they’re sick, then they care a lot,” Sofian said Tuesday at the MedCity ENGAGE conference in Bethesda, Md. “Illness is not the same as health, but that’s what we’ve been building on,” Sofian added, to some applause.

Source: medcitynews.com