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The prepared patient: information seeking of online support group members before their medical appointments [J Health Commun. 2012] – PubMed – NCBI

Email or snail mail from pharma? Docs like both, study finds – FiercePharma

Technology is great when it works. For drug companies, it’s even better when it blazes a trail to that elusive big game in the promotional field: The primary cared doctor.
See on www.fiercepharma.com