La fin des antibiotiques, un défi mondial – LesEchos.fr
03/04/2013HealthCrowd — Effortless Patient Engagement
03/04/2013DTC Not As Dead As We Thought… But Digital Ad Spending Down One-Third!
Based on early data from cegedim, it appeared that direct-to-consumer (DTC) ad spending by the pharmaceutical industry declined by 22% in 2012 compared to 2011 (see here).
See on pharmamkting.blogspot.fr
