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21/02/2014Serious game : comment améliorer sa santé de façon ludique
21/02/2014Do gamified apps improve adherence?
Pharma has reduced the burden of disease. It can develop a conditionspecific app. But getting people to take their medications as prescribed Thats another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change
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