A book for pharmaceutical and healthcare marketers (and other pharma folk we’re sure) that is called Digital Unlocked – A Beginner’s Guide to Digital Pharma. Some of you may not consider yourselves ‘beginners’, but there’s something here to learn for everyone, something to challenge your thinking and something to help. 

If you’re not a regular tweeter, find the thought of comments appearing on your blog terrifying, or simply don’t know what half the new words being bandied around mean, then fear not, this guide will help you walk the path of digital and emerge confident and sufficiently knowledgeable to work on a campaign or activity.

See on www.pmsociety.org.uk