Much has been written about the emergence of digital health, the changing role of the physician and the more active role that patients will be taking in care. But there’s one voice that is occasionally missing from the discussion and it very well may be one of the most important voices in the changing health care environment–the pharmacist.

Donald Hackett & Lou Scalpati have been in the healthcare space for nearly 25 years. With their latest venture, RxWiki, Inc. Don and Lou are focusing on one trend they believe is here to stay—digitally connecting patients to their pharmacist.  The big question was how the company would leverage its innovative platforms and health content to change the way pharmacists and patients communicate. The answer has been two-part: trusted, pharmacist-created content and synchronized digital distribution. Or simply put, digital health was now part of the pharmacy experience.  Disclosure:  I have consulted with RxWiki in the past.

RxWiki has developed a suite of digital solutions that enables pharmacies and pharmacists to reach and engage patients with actionable news and medication information through a number of media distribution outlets and digital devices.

See on www.forbes.com