Pharma’s Social Media Trials and Tribulations
27/09/2012Rules of Engagement: Can Pharma Embrace Social Media 7 12-11
27/09/2012digital brand strategy in the NOW economy
Ellen Hoenig is founder of AdvanceMarketWoRx, a consulting firm known for elegant prescriptions powering consumer and healthcare brand growth, and writes the consumer marketing and healthcare blog Notes from the Back of the Book.
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