The ALS Ice Bucket Challenge: Effectively Raising Global Awareness for an Orphan Disease – Orphan Drugs : Orphan Drugs
26/08/2014Deloitte Health Care on Twitter: How would you rate the credibility of #health info provided by social media? http://t.co/DMKxe6BxU1 http://t.co/wSzyF71prm
26/08/2014Beyond the ice bucket challenge: Orphan disease patient advocates you should follow on Twitter
The viral marketing campaign for ALS known as the ice bucket challenge has boosted the profile of rare disease philanthropy and permeated pop culture in a way that orphan diseases typically don’t, from the sublime to the ridiculous.
Source: medcitynews.com
