Lack of Security, Continuity and Platform Standardization, Distribution Challenges, Poor ROI

At a recent eyeforpharma Philadelphia 2014 Summit, Carolyn Gauntlett, Senior Innovation Consultant with IMS Health, gave an interesting presentation titled « How to Make Sure You’re Getting the Most Out of Your mHealth App Development. »

This article summarizes some major points made in that presentation as well as data from the report « Patient Apps for Improved Healthcare: From Novelty to Mainstream » published by IMS Institute for Healthcare Informatics.

Source: www.pharma-mkting.com