SOCIAL MEDIA: ENGAGEMENT FOR HEALTHCARE & PHARMA BRANDS
26/11/2013Mobile Health Tech Could Reduce Doctor Visits
27/11/2013A potrait of US adults living with Chronic Health Conditions
45% of U.S. adults live with chronic disease
Living with a chronic disease has an independent effect on people’s technology adoption and health behavior
72% of U.S. adults living with chronic conditions use the internet
7 in 10 track weight, diet, exercise routine, or symptoms
67% of U.S. adults living with high blood pressure are internet users
69% of U.S. adults living with asthma or other lung conditions are internet users
56% of U.S. adults living with diabetes are internet users
59% of U.S. adults living with heart conditions are internet users
70% of U.S. adults living with a chronic condition other than those specified in the report are internet users.
Surprisingly, only 11% of U.S. adults living with one or more chronic conditions have consulted online rankings or reviews of hospitals or other medical facilities.
People living with chronic conditions are more likely than others to fact check with a medical professional what they find online
The findings of this report presents a great opportunity of engaging patients with chronic conditions using internet and social media
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