When you think of industries that are obvious candidates for Instagram, food, fashion and travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of more than 300 million.
Meanwhile, the healthcare industry has been a little slow to innovate around Instagram. The sick. The wounded. The infirmed. It’s not pretty. But what it lacks in beauty, it more than compensates with drama. People love to talk about healthcare. And those people have Instagram accounts.
So how can healthcare marketers capture photos on Instagram to amplify their brand story? Here are five examples: