New Pharma approach: from (e-)detailing to customer & patients exce…

Infographie : usages digitaux des professionnels de santé
06/12/2012
Bonne question ca..la transparence contribue t elle au « patient empowerment »?
06/12/2012
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New Pharma approach: from (e-)detailing to customer & patients exce…



In the demand for a new business model for pharma, the roadmap from current promotion via detailing to a more engaging way to physicians and health care provide…


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