Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

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03/11/2012
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Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising.


See on www.comscore.com